Pika Boys Rebrand

Pika Boys approached me to create merchandise for the crew as well as help brand their business even further. I already liked the concept behind their existing logo with the fork as well as the pepper so I wanted to keep those elements when branding them even further. 

Pika Boys is an island inspired barbeque so I wanted to relay a lot of that island culture into their brand- the touches of hand drawn tribal that signify a mesh of different people, providing for family, as well as longevity. 

As I've said, I really like the original concept they had with the fork and pepper logo. I wanted to keep that element but give the logo a more islander-inspired look as well as fix the logo's optical balance. The solution: Stick the pepper on the fork and add in a palm tree, something so iconic when you think tropical. The logo still retains its original heart and soul but is now enhanced with its ideal to create something island-inspired.

Mockups for the logo on different applications for the grillers behind the grill. Nice black shirts that many would be asking the chefs to buy, pocket tees to keep pens and notebooks to keep track of customers' orders, as well as an apron.